Protein

Protein is a fundamental macronutrient that plays a critical role in the overall functioning of our bodies. Here are several reasons why it’s important to include protein in our daily diets:

• Building Blocks of the Body: Protein is made up of amino acids, often referred to as the building blocks of the body. These are essential for the growth and repair of tissues, including muscles, bones, skin, and hair. Without adequate protein, our bodies cannot repair damaged cells or generate new ones.

• Enzymes and Hormones: Proteins are involved in creating enzymes and hormones. These substances play crucial roles in bodily processes such as metabolism, digestion, and the regulation of blood sugar and cholesterol levels.

• Immune Function: Proteins help form antibodies, which are essential in the immune system’s fight against infections and illnesses. A lack of protein can weaken the immune system, making the body more susceptible to disease.

• Transport and Storage: Some proteins act as carriers, transporting substances throughout the body. For example, hemoglobin, a protein in red blood cells, transports oxygen from the lungs to the rest of the body and carries carbon dioxide back to the lungs to be exhaled.

• Maintaining Fluid Balance: Proteins play a role in maintaining the balance of fluids within the body. They prevent the accumulation of fluids in tissues, a condition known as edema.

• Satiety and Weight Management: Protein is more satiating than carbohydrates or fats, which can help regulate appetite and support weight management. Consuming adequate protein can reduce hunger and prevent overeating.

• Muscle Maintenance and Growth: For those engaged in regular physical activity, protein is particularly important for repairing and strengthening muscle tissue. This is vital for athletes, bodybuilders, or anyone involved in strenuous activities.

• Energy Source: While not the body’s primary energy source, protein can serve as a fuel source, especially when carbohydrate reserves are depleted.

• Supports Aging: As we age, we lose muscle mass and strength. A higher protein intake can help slow down muscle loss and maintain mobility and strength in older adults.

Given its essential role in almost every bodily function, it’s clear that protein is a vital component of a healthy diet. It’s important to consume a variety of protein sources to ensure a full range of amino acids. Sources can include meat, fish, dairy, eggs, and plant-based options like beans, lentils, nuts, seeds, and whole grains.

Both clean carbohydrates and proteins are essential for muscle building, each playing a distinct role in the process. Understanding how they contribute can help optimize your nutrition for muscle growth.

Protein and Muscle Building:

• Muscle Repair and Growth: Protein is crucial for muscle building because it provides the amino acids that are the building blocks for muscle tissue. After exercising, muscles undergo repair and growth, and protein is necessary for these processes.
• Stimulating Muscle Protein Synthesis: Consuming protein, especially after a workout, stimulates muscle protein synthesis, which builds new muscle.
• Preserving Lean Muscle Mass: When trying to lose fat, a higher protein intake can help ensure that the weight lost is primarily fat and not muscle mass.

Clean Carbohydrates and Muscle Building:

• Energy Source: Carbohydrates are the body’s primary energy source. They fuel your workouts, particularly high-intensity and endurance training. Without adequate carbohydrate intake, your body may use protein for energy, which can hinder muscle growth.
• Glycogen Replenishment: Carbohydrates are stored in the muscles and liver as glycogen. After exercising, these glycogen stores are depleted and need to be replenished. Consuming carbohydrates post-workout helps replenish these stores, essential for recovery and subsequent performance.
• Insulin Release: Consuming carbohydrates leads to the release of insulin, an anabolic hormone that promotes glucose and amino acid uptake by the muscles. This process is beneficial for muscle repair and growth.

Clean Carbohydrates refer to whole, unprocessed carbohydrate sources that are rich in fiber, vitamins, and minerals. Examples include whole grains, fruits, vegetables, and legumes. These types of carbohydrates are not only better for overall health but also provide a more sustained release of energy compared to refined carbohydrates.

For optimal muscle building, it’s important to have a balanced intake of both clean carbohydrates and proteins. Carbohydrates provide the energy necessary for high-intensity workouts, while proteins provide the amino acids needed for muscle repair and growth. Consuming a combination of both after workouts can be particularly effective, as the carbohydrates help shuttle amino acids into the muscles, promoting recovery and growth.

Many people are amazed to see that there are very good protein alternatives in nuts, seeds, beans, vegetables, grains, and mushrooms.  The idea that protein HAS to come from an animal source is completely unfounded.  There are plenty of natural options already available.

PURE

We created the PURE, Plant-based, Whole-Foods program out of a need for a less inflammatory style of eating.  You don’t have to eat 100% one way or the other, but it teaches your patients/clients to build more plants into their meals.  It teaches food preparation in a healthy way.  We encourage local food sourcing and seasonal eating.  Again, doing the right thing most of the time is BIG.  It’s not all or nothing like many people guilt themselves into.  Eat to feel good.

One Last Thing – Eat Clean 2023

THE CLEAN FIFTEEN

1. Avocados
2. Sweet Corn
3. Pineapple
4. Onions
5. Papaya
6. Sweet Peas
7. Asparagus
8. Honeydew Melon
9. Kiwi
10. Cabbage
11. Mushrooms
12. Cantaloupe
13. Mangoes
14. Watermelon
15. Sweet Potatoes

A small amount of sweet corn, papaya, and summer squash sold in the US is produced from genetically modified seeds. Buy organic varieties if you want to avoid genetically modified produce.  from Environmental Working Group

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Whether you’re an aspiring life and health coach or an experienced practitioner looking to upgrade your toolkit, having the right gear can make your practice more efficient, professional, and impactful. Below is a curated list of essential tools and equipment that can help you make a difference in the lives of your clients:

Digital Tools and Software:

• Client Management Software: Platforms like Healthie, SimplePractice, MyClientsPlus, or CoachAccountable can help you schedule sessions, bill clients, and keep organized notes.
• Video Conferencing Tools: Zoom, Skype, Gotomeeting, Webex, or Microsoft Teams are vital for virtual sessions, especially given the current trend towards online coaching.
• Secure Messaging Apps: Signal or WhatsApp for encrypted communication ensures client confidentiality.

Physical Equipment:

• High-Quality Webcam: Investing in a good webcam, like the Logitech C922 Pro, ensures clear visuals during video sessions.

• Noise-Canceling Microphone: A microphone like the Blue Yeti can offer crisp audio, ensuring that clients hear you clearly.

• Comfortable Seating: Ensure you and your client have comfortable chairs for prolonged sessions.

Coaching Aids and Materials:

• Books and Resources: Always have a library of recommended books and resources that can assist clients in their journey. Keep up-to-date with the latest literature in the field.

• Journaling Supplies: Encourage clients to journal. Provide them with quality journals or recommend apps like Day One.

• Visualization Tools: Vision boards, affirmation cards, or even digital vision board software can help clients visualize their goals.

Health Monitoring and Tracking:

• Digital Health Platforms: Platforms like MyFitnessPal or Cronometer can help clients track nutrition and exercise.
• Wearable Fitness Trackers: Devices like Fitbit, Garmin, or Apple Watch can be used to monitor daily steps, sleep patterns, and heart rate.
• Body Composition Scales: Scales that provide insights into muscle mass, body fat percentage, and water weight can give a more comprehensive view of a client’s health.

Continuous Learning and Personal Growth:

• Online Course Subscriptions: Platforms like Udemy, Coursera, or LinkedIn Learning offer courses on a range of topics from nutrition to personal development.

• Professional Memberships: Join organizations such as the International Coach Federation (ICF) or the National Board for Health & Wellness Coaching (NBHWC) to stay updated with industry standards and continue your education.

Your gear is an extension of your coaching practice, helping you serve your clients to the best of your ability. Continually update and refine your toolkit to stay at the forefront of the life and health coaching industry. Remember, the most effective tool in your arsenal will always be your passion and dedication to helping others achieve their goals.

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Starting a health coaching business is a journey of passion, dedication, and strategy. One strategy that stands out in its effectiveness and importance is list building. Building an email list is more than just gathering email addresses; it’s about creating a community of interested individuals who value what you offer. Here’s why every health coach should prioritize list building:

1. Direct Line to Your Tribe

Your email list allows for direct, personalized communication. Unlike social media where messages can get lost, an email lands straight in an individual’s inbox, creating a more intimate connection.

2. No Algorithm Blues

Relying solely on social media means you’re at the mercy of ever-changing algorithms. With an email list, you’re in control, ensuring your messages reach their intended audience.

3. Convert Interest into Action

People on your email list have shown interest in your services, making them prime candidates for conversion. Emails often lead to higher engagement and client bookings.

4. Budget-Friendly Marketing

Email marketing platforms are cost-effective, especially when compared to some paid advertising options. It’s an affordable way to reach potential clients consistently.

5. Foster Lasting Client Relationships

Keep the bond with your existing clients strong through regular updates and valuable insights, ensuring they see your ongoing value in their health journey.

6. Tailored Communication

Segmentation features in email platforms allow for targeted messaging. This means you can cater to specific client interests, from weight loss to sports nutrition, optimizing your communication.

7. Become the Go-To Expert

Sending consistent and valuable content positions you as an authority in health coaching. This not only builds trust but also cements your reputation in the industry.

8. A Two-Way Street

Your email list is not just for sending out messages. It’s also an avenue to receive feedback, making it a tool for continuous improvement.

9. Promote with Precision

Launching a new program or workshop? Your email list is your ready audience, already interested and primed for your latest offerings.

10. A Lasting Business Asset

Over time, your email list becomes a significant asset. Even as trends change and platforms evolve, this list remains a consistent way to connect with your community.

Maximizing List Building: To make the most of list building, offer engaging incentives for sign-ups, prioritize engagement over sheer numbers, maintain regular yet non-intrusive communication, and always respect privacy regulations.

In a Nutshell: For health coaches, list building isn’t just a strategy; it’s a game-changer. It’s about cultivating relationships, understanding client needs, and growing in a sustainable manner. Start building your list and see the transformative impact on your health coaching venture.

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Storytelling in marketing isn’t just about sharing tales, but also about effectively communicating the value and essence of a brand or product. When skillfully employed, storytelling can create an emotional connection, build trust, and move consumers towards action. Here are some key storytelling secrets tailored specifically for marketing:

1. Know Your Audience: Understand who you’re speaking to before crafting any story. What are their desires, fears, challenges, and aspirations? Your story should resonate with these points.
2. Start with the ‘Why’: Simon Sinek’s “Start with Why” concept highlights the power of explaining the reasons behind your brand or product, not just its features or benefits. This taps into emotions and deeper motivations.
3. Build a Brand Narrative: Your brand’s story isn’t just about a single ad or campaign. It’s an ongoing narrative that communicates your brand’s evolution, values, and purpose.
4. Use Real Stories: User-generated content, testimonials, or stories of how your product or service impacted a real person can be incredibly powerful.
5. Integrate Visual Storytelling: A compelling image or video can sometimes communicate more than words. Use visuals to enhance and support your narrative.
6. Establish Conflict and Resolution: Just like traditional storytelling, introduce a problem (a challenge your target audience faces) and then offer a resolution (how your product/service solves it).
7. Keep it Authentic: Audiences can sense insincerity from a mile away. Your story should be genuine, reflecting the true values and mission of your brand.
8. Evoke Emotion: Emotion drives action. Whether it’s happiness, nostalgia, motivation, or even fear, stories that trigger emotion are more memorable and shareable.
9. Ensure Consistency: Across all platforms and campaigns, there should be a consistent narrative. This builds brand recognition and trust.
10. Invite Participation: Engage your audience by inviting them to be part of your story. This could be through interactive content, user-generated content campaigns, or community initiatives.
11. Simplicity is Key: Avoid over-complicating your story. The core message should be simple and easy for the audience to grasp.
12. Utilize Multi-Channel Storytelling: Different platforms (like blogs, social media, videos, podcasts) offer various ways to tell your story. Adapt and tailor your story for each medium.
13. Relevance and Timeliness: Craft stories relevant to current events or trending topics, making your brand feel up-to-date and in touch.
14. End with a Call to Action (CTA): After sharing your story, guide the audience on what to do next. This could be signing up, making a purchase, sharing the story, or any other relevant action.
15. Continuously Evolve: The market, audience preferences, and cultural narratives change. Be willing to adapt and evolve your story as needed.

By leveraging the power of storytelling in marketing, brands can create a deeper, emotional connection with their audience, fostering loyalty and driving consumer action.

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In our dynamic and often challenging healthcare environment, we are on the front lines of guiding patients toward better health and well-being. While it is tempting to advocate for extreme interventions, promising quick fixes or drastic outcomes, moderation is a key principle that needs more emphasis in our conversations. Here’s why:

Humans have evolved with systems that function best in equilibrium. For example, our metabolic processes, hormone levels, and mental state thrive when balanced.

Extremes in diet, exercise, or stress can push these systems out of whack, leading to potential health risks.

By endorsing moderation, we ensure the sustainability and resilience of our body’s natural processes.

Every individual has a unique genetic makeup, health history, and lifestyle. While an intensive exercise regimen might work wonders for one person, it could harm another.

Moderation encourages personalized healthcare, which is both an art and a science, allowing professionals to tailor advice to the individual.

A common drawback of extreme approaches is the burnout factor. An all-or-nothing mindset may produce rapid results, but it’s often not sustainable long-term.

By encouraging a moderate approach, we help patients maintain their new habits and reduce feelings of guilt or defeat if they occasionally stray from their path.

 Moderation offers the flexibility to adjust strategies as one progresses. For instance, if a dietary change is too restrictive, it can be modified without the person feeling like they’ve completely fallen off the wagon.

This flexibility can be instrumental in maintaining morale and motivation.

Time and again, studies have shown the benefits of a balanced lifestyle. Whether it’s the longevity observed in societies practicing moderation or the myriad of health benefits associated with a balanced diet and regular, moderate exercise, the evidence is compelling.

As professionals grounded in evidence-based practice, it makes sense to heed this wisdom.

Moderation fosters a mindset of growth, learning, and commitment.

Rather than seeking the rapid, fleeting rewards of extreme measures, a moderate approach helps patients cultivate habits that will serve them well throughout their lives.

Moderation, often overlooked in our age of extremes, holds the key to sustainable health and well-being. For health coaches, it provides a solid foundation for guiding patients with care that respects individuality, values long-term health over short-term gains, and harmoniously aligns with the innate wisdom of our bodies. By championing moderation, we can pave the way for a healthier, happier society.

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When you’ve mastered the art of one-on-one coaching and identified a method and style that resonates, you might start contemplating the benefits of group coaching. As with any venture, there are pros and cons. Understanding these, coupled with a passion for expansion, could lead to an innovative offering in your portfolio.

While there’s a myriad of ways to implement group coaching, it’s crucial to differentiate it from generic group classes or completely automated programs. While the allure of passive income through merely dispensing information is tempting, it’s vital to prioritize the essence of coaching — patience and experience.

A common misconception among new health coaches is the belief that merely possessing vast knowledge will draw clients. However, establishing a client base demands more than expertise. It’s about identifying the sweet spot where your knowledge meets client needs, and then effectively marketing it.

To get started, identify what aligns with your passion and values.

Below are some dynamic group health coaching formats tailored for the digital age:

Platform: Exclusively Online
Group Size: Unlimited
Method: Mix of Automated Content and Personalized Coaching
Duration: Evergreen or Set dates

A repository of invaluable resources tailored to specific niches. Enhance client engagement through interactive activities and foster a thriving online community.

 Recommended Programs:

1. Any of the programs in THCG store
2. STRESS
3. SLEEP
4. Art of Aging
5. PURE
6. Healthy Habits
7. Natural Health Immersion
8. Live Your Best Life
9. IMPACT (coming soon)

Platform: Digital-only
Group Size: Open-ended
Method: Automated
Duration: Specific or Continuous

Comprehensive courses covering multifaceted wellness dimensions. Provide structured yet flexible learning paths that allow participants to engage deeply and at their pace.

Recommended Programs

1. Natural Health Immersion
2. A Lighter Life
3. Live Your Best Life
4. ANY THCG Program

Seasonal Membership Course

Platform: Digital or Face-to-Face
Group Size: Open-ended
Method: Automated or In Person
Duration: Fixed dates

Comprehensive courses covering specific topics, like a detox. Provide structured over 4 short periods of time.  The courses gain quick wins and are fun.  People look forward to the start of each course and spread the word to grow your business quicker with referrals.  You can move people up from this membership to memberships with more in-depth topics.

Recommended Programs

• 12 Day Detox
• Slim, Sexy, and Smart
• 7 Day Gut Health
• Clutter Cleanup
• 7 Day Immunity Challenge

Platform: Virtual or Face-to-Face
Group Size: Select, 2-8 participants
Method: Personalized Zoom Coaching
Duration: Continuous

A subscription-based model where an evolving group aims at mutual goals. Prioritize group dynamics to ensure continuity and member satisfaction. 

 Platform: Digital or In-Person
Group Size: Limited, 2-10 participants
Method: Personalized Coaching
Duration: Predetermined date

Dive deep into specific topics over extended periods. Beginning with relationship-building, transition into guidance that ensures individual objectives align with collective goals.

Platform: Online or Face-to-Face
Group Size: Intimate, 3-12 participants
Method: Personalized Coaching
Duration: Set start date

Leverage technology or apps to guide individuals towards sustainable lifestyle shifts. This model’s charm lies in its exclusivity, offering focused sessions that resonate deeply with participants.

 Platform: Online or Face-to-Face
Group Size: Flexible, 6-30 participants, occasionally limitless
Method: Automated with optional personalized coaching touchpoints
Duration: Predetermined start date

Partner with professionals like personal trainers or mental health experts for a 30-Day Challenge. Kick-off with an informative workshop, periodically review participants’ progress and culminate with further coaching offerings.

Recommended Programs:

1. 30 Day Challenge
   7-Day Immunity Challenge
   Healthy Holidays and more…

Twenty More Ideas

Just for fun.  Twenty more ideas for health coaches who want to work with groups.

1. Workshops: Short sessions on specific topics, like clean eating or managing stress.
2. Webinars: Online presentations on health topics, allowing for participant interaction.
3. Retreats: Multi-day events, often in serene environments, focused on holistic health.
4. Group Challenges: Defined periods (e.g., 30-day fitness challenge) with set goals.
5. Online Courses: Structured programs with modules on specific health topics.
6. Membership Programs: Subscription-based access to resources, live sessions, and community forums.
7. Mastermind Groups: Regular meetings of individuals discussing health goals and challenges.
8. Q&A Sessions: Open forums for participants to ask health-related questions.
9. Group Accountability Sessions: Regular check-ins where participants share progress and get feedback.
10. Themed Group Series: Multiple sessions focused on a topic like meditation or weight loss.
11. Bootcamps: Intense, short-duration programs focusing on a specific outcome, e.g., fitness.
12. Recipe Swap Meetings: Participants share and discuss healthy recipes.
13. Group Meditation and Mindfulness Sessions: Guided relaxation and meditation exercises.
14. Book Clubs: Reading and discussing health-related books.
15. Fitness Classes: Group exercise sessions tailored to varying fitness levels.
16. Monthly Health Challenges: Different health challenge every month, like hydration, sleep, or nutrition.
17. Interactive Workshops: Hands-on workshops, e.g., cooking classes or DIY natural skincare.
18. Virtual Support Groups: For specific challenges, e.g., dealing with chronic illness.
19. Collaborative Project Groups: Groups working on a shared health goal, like community gardening.
20. Panel Discussions: Inviting experts to discuss health topics, with participant interaction.

Each method provides a unique opportunity for participants to engage, learn, and grow in their health journey while fostering a sense of community and mutual support.

A Change in Business Tactics

Expanding into group programs can be a strategic move for health coaches. Here are several reasons why:

1. Scalability and Income Stability: One-on-one coaching is limited based on time and availability. Moving to group programs allows a coach to serve multiple clients simultaneously, increasing revenue without exponentially increasing workload.
2. Increased Impact: Group coaching allows health coaches to reach more individuals at once, thereby amplifying their impact on community health and well-being.
3. Diverse Client Interactions: Group settings bring together individuals from various backgrounds and experiences. This diversity can lead to rich discussions, shared experiences, and collective problem-solving.
4. Builds a Community: Group programs foster a sense of community among participants. Clients can support and learn from each other, creating an environment of mutual growth and accountability.
5. Cost-Effective for Clients: Individually, one-on-one coaching can be costly for clients. Group coaching often provides a more affordable alternative, making health coaching services accessible to a broader audience.
6. Flexible Format: Group programs can be offered in various formats—webinars, online courses, workshops, retreats, etc., providing flexibility for both the coach and the clients.
7. Passive Income Opportunities: Group programs, especially those that are pre-recorded or automated, can be sold repeatedly without additional effort, creating a source of passive income.
8. Enhances Credibility: Offering group programs can position a health coach as an expert in their field. Successfully managing and guiding a group can showcase a coach’s expertise and leadership skills.
9. Opportunity for Feedback: With a larger group, there’s a wider range of feedback. This feedback can be invaluable for refining coaching methods, materials, and approaches.
10. Collaborative Learning: Group sessions can leverage collaborative tools and activities like breakout sessions, role-playing, and group discussions, making the learning process interactive and dynamic.
11. Efficient Use of Resources: Instead of repeating the same advice or lessons to individuals, health coaches can disseminate information to a group, ensuring efficient use of their time and resources.
12. Marketing and Referrals: A satisfied group can lead to multiple referrals. Word-of-mouth from several group members can significantly boost a health coach’s clientele and reputation.
13. Continuous Professional Growth: Managing group dynamics, addressing diverse needs, and adapting content for a broader audience can be challenging but also fulfilling. It pushes health coaches to continuously improve and expand their skill set.

In conclusion, while one-on-one coaching remains invaluable and irreplaceable in many scenarios, group programs offer an avenue for health coaches to grow professionally, increase their outreach, and make their services more accessible and affordable.

There are a lot of different ways to run your groups.  We’ll look at expanding this later on with more ideas.  Share what you’ve been doing.

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Announcing that you’re a health coach and letting people know about your services requires a strategic mix of personal, online, and offline methods. Here’s a step-by-step guide to help you spread the word:

• Direct Communication: Reach out to friends, family, and acquaintances. Let them know what you’re doing, the benefits of a health coach, and how you can assist.
• Testimonials: If you’ve already helped someone, ask them for a testimonial. A personal story can be very powerful.

• Business Cards: These are handy for face-to-face networking opportunities.

• Professional Photos: Invest in a professional photoshoot. This not only boosts your credibility but also is useful for social media, websites, and promotional materials.

• Website: Create a website detailing your services, background, testimonials, pricing, and contact information.

• Social Media: Start profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. Share health tips, articles, success stories, and client testimonials. Instagram is a powerful tool for health coaches because of its visual nature.

• Online Directories: Register on websites that list health coaches, so potential clients can find you.

• Email Newsletter: Build an email list and regularly send out newsletters with health tips, updates, and promotions.

• • Partner with Local Businesses: Collaborate with local gyms, health stores, and yoga studios. Offer to provide a free seminar or workshop in exchange for promoting your services to their clients.
  • Networking: Join local business networks or groups, such as the Chamber of Commerce, to connect with other professionals who can refer clients to you.
  • Workshops & Seminars: Offer free or paid workshops or seminars on health topics. This positions you as an expert in your community.

• • Guest Blogging: Write for health and wellness blogs. It helps in establishing your authority in the field.

  • Podcasts & Webinars: Guest speak or host your own to reach a broader audience.

  • Local Media: Pitch your story or offer health tips to local newspapers, magazines, or TV stations.

• • •  Referral Programs: Offer existing clients a bonus or discount for referring new clients.
    • Discounts:  Offer an introductory discount for new clients.

• Continuous Learning: Keep updating your knowledge in health coaching. This not only benefits your clients but can also be used as a marketing point.

• Engage with Followers: Regularly engage with your followers on social media or your blog. Respond to comments, answer questions, and initiate discussions.

Lastly, remember that being genuine and truly caring about the well-being of others is key.

When people sense your authenticity and dedication, they’re more likely to trust and recommend you. Good luck with your health coaching journey!

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Introduction

The medical profession, a vital part of our modern society, is at a crossroads. The dire shortage of physicians and nurses combined with an influx of high-need patients has created a healthcare system on the brink. Most people remain unaware of this looming crisis until personal experiences expose the harsh realities. A recent encounter with the healthcare system opened my eyes to the gravity of the situation, showing how an overburdened system can leave patients without answers and in fear.

Lack of Physicians and Nurses

Retirement, burnout, limited educational opportunities, and soaring demand for healthcare have led to a shortage of physicians and nurses. This scarcity leads to long wait times, overworked staff, and decreased patient satisfaction, often culminating in mismanaged care and an inefficient healthcare system.

Overabundance of High-Need Patients

An aging population, increased chronic diseases, and mental health needs have added pressure to the strained system. These high-need patients require specialized care, creating a challenge that the current healthcare structure struggles to meet.

The combination of these issues is wreaking havoc:

• Decreased Quality of Care: With fewer providers, care is compromised, leading to potential misdiagnosis and ineffective treatments.
• Increased Healthcare Costs: The scarcity inflates costs, making treatment unaffordable for many.
• Increased Wait Times: Extended waiting periods delay essential care.
• Professional Burnout: The increased workload results in exhaustion among healthcare professionals, exacerbating the crisis.

There needs to be a distinct line drawn between the scope of practice in the players in the wellness field. 

Patients must take responsibility for their health, focusing on wellness and prevention.

Doctors are trained to diagnose and treat, not necessarily to foster wellness.

This realization calls for a new partnership between patients and healthcare providers.

What Are Health Coaches?

Health coaches are professionals trained to focus on preventive measures, lifestyle changes, and chronic condition management.

How Can Health Coaches Help?

1. Reducing the Burden on Healthcare Professionals: By emphasizing preventive care, they can ease the workload on physicians and nurses.
2. Improving Patient Outcomes: Personalized coaching empowers patients, leading to better well-being.
3. Lowering Healthcare Costs: Preventive care and self-management can reduce expenses.

Implementation Strategies

• Education and Training: Equip health coaches to work with healthcare providers.
• Integration into the Healthcare System: Enable collaboration with physicians and nurses.
• Insurance and Regulation: Recognize health coaching as a regulated part of healthcare.

The integration of health coaches could be a beacon of hope for a medical profession in crisis. This solution, along with personal responsibility and a shift in understanding the roles of patients and doctors, can rejuvenate the healthcare system. It requires the concerted effort of governments, healthcare organizations, and educational institutions to adapt and innovate. Our health and the well-being of society are at stake, and the time for action is now.

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Disclaimer: The information provided in this blog is for educational purposes only and should not be considered a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare providers with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read in this blog.

Recommendation: It is important to consult with your doctor or healthcare professional before making any significant changes to your diet, especially if you have a pre-existing medical condition or are taking medications. Your doctor can provide personalized guidance based on your specific health needs and help you develop a comprehensive plan for managing your blood pressure effectively. They can also monitor your progress and make adjustments as necessary to ensure your overall well-being. Remember, everyone’s health situation is unique, and professional medical advice is crucial for tailored recommendations.

Increase Your Sales With Touch-points

Updated from May 2019

One of the scariest things, according to most of you, is advertising and spending money to get your name out in front of the public.  Most of my focus has been on list building and social media.  They are both important and will increase sales in your business if you are consistent, have the right message, audience, and a compelling call to action. touch-point

In brick and mortar business, I’ve always followed the 7 touch-point rule.  You need to have your product and your business in front of your customer a minimum of 7 times before you will make an appointment or sell something to them.  

All the research I see today says 6-14 times.  Because of the crazy online busyness, I would double those numbers.  Most of you get in front of a person once or maybe twice.  You have such an incredible gift to share, but if no one knows about you, you have no one to share it with.  Get your face, your name, your brand, your message out there.  Become recognizable and when they are READY to buy they WILL come to you and you’ll see your sales increase.

What are touch-points?

many, many options

Touch-points are the number of times that a potential client or client has contact with a business, or product, or person representing a business.  It’s during these touch-points that the client decides if they’ll do business with a company or buy it’s products or services.  There are touch-points which make up a client’s experience before, during, or after a purchase.  So those touch-points are important all the way through.  They determine if you’ll get repeat business or referrals too.

Today we’re going to be primarily focused on the “before” touch-points.  

It’s important that you diversify your touch-points so you learn which are most effective for your target market.  I’ve always said not to bury yourself in social media.  That is still true, find out which one or two platforms are best for your clients and don’t do more than that.  Focus and do those well instead of spreading yourself too thin.

Touch-points

Pick, try them out, expand, adjust, analyze and improve.

 The ways you can make contact with potential customers is limited only by our imagination.  Here is a list of different touch-points:

1. social media (Facebook, Instagram, Pinterest, LinkedIn) interaction and advertising
2. email marketing
3. direct mail
4. newspaper
5. radio
6. television
7. SEO
8. programmatic ads (Google)
9. workshops
10. webinars
11. clinics
12. store demonstrations
13. vendor events
14. trade shows
15. referrals
16. business cards
17. special signature
18. blogs
19. podcasts
20. quotes and pricing
21. vehicle ads
22. magazine ads
23. text messaging
24. website
25. voicemail
26. events 
27. exposure through joint ventures
28. packaging
29. you and the way you treat people
30. office
31. sales channels
32. sampling
33. sponsoring
34. person-to-person
35. public relations
36. testimonials

Your brand is important.  Your brand should be apparent in each point of contact.  The more times you “touch”, the more likely your potential client will remember you.  Keep it simple, honest, and provide value in each point of contact.

We’ll talk again about how important the client experience is.  Once you have a customer, you need to make sure they’re happy and satisfied.  You also need to learn when to say no.  We’ll talk about that too.

Want to hear more on this subject?  Listen to my podcast!  Health Coach Conversations

Lessons in Leadership

for Health Coaches

Further Reading:

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Healthie

Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.

Patients with heart failure are very sick, and studies show that they don’t always receive or have access to the follow-up care they need.  Luckily, technology and information access make it easy for coaches and even patients themselves to be proactive and self-manage by watching their lifestyle habits and monitoring their results with wearables.  It’s important to stay connected to your primary physician, your pharmacist, and if you don’t have a cardiologist, get in with one at the earliest possible opening.  Sometimes, that’s easier said than done.  Have them put you on a waiting list and determine their procedure to move you up.  If they allow, call daily to check for cancelations and be ready to fill them.  It’s helpful to have someone to advocate for you.

Get copies of your reports and read them.  Understand the drugs you are taking, and be sure that all of your doctors have a complete list of drugs and supplements you are taking from any and all doctors.  Have your pharmacist review those medications with you to be sure they don’t interact badly.

Get into your primary care doctor within 7-10 days of hospitalization.  They should go over medication, nutrition, and symptoms.  Let them know what you’re eating, what your wearables show, and what you’re experiencing with medication and symptoms.

1. Set Up Your Device: Make sure your Apple Watch is correctly set up. This means you need to pair it with your iPhone, ensure it’s fully charged, and that the WatchOS software is up to date.

2. Monitor Your Heart Rate: Apple Watch has a built-in heart rate monitor. Familiarize yourself with how it works, as monitoring your heart rate during activity can help prevent overexertion. In addition, your healthcare provider may give you specific heart rate targets to aim for during your rehabilitation exercises.

3. Download Relevant Apps:

   • Apple Health: This app collects data from your Apple Watch about your workouts, heart rate, and more, providing a comprehensive overview of your health.

   • Cardiac Rehab Apps: There are various apps designed to assist with cardiac rehab. One such app is “myHeart” which includes guided exercise programs and self-care education. However, the app availability might change, so consult with your healthcare provider for the best current apps that suit your specific needs.

4. Exercise Program: Most cardiac rehab programs include a combination of warm-up exercises, low-impact aerobic activity, strength training, and cool-down exercises. You can track your progress and heart rate through your Apple Watch during these activities.

   • Warm-up: Start with 5-10 minutes of light stretching or slow walking.
   • Aerobic Activity: Activities like brisk walking or cycling. Aim for 20-30 minutes, but start slow and gradually increase as your endurance improves. Your healthcare provider will help establish your target heart rate for these activities.
   • Strength Training: Light resistance training can be beneficial. Discuss with your healthcare provider about the right exercises for you.
   • Cool-down: Finish with 5-10 minutes of slow walking and stretching.

5. Track Your Progress: Use the apps to track your progress over time. Many apps will provide visual graphics and summaries of how your strength and endurance have improved, and you can share this information with your healthcare provider.

6. Sleep and Recovery: Use your Apple Watch’s sleep tracking features to ensure you’re getting adequate rest. Good sleep is crucial for recovery.

7. Medication Reminders: The Apple Health app can send reminders to take medication at the right times, which is essential for heart failure patients.

8. Mindfulness and Stress Management: The Apple Watch also has a Breathe app, which can guide you through short deep breathing sessions to help reduce stress, an important aspect of cardiac rehab.

Remember to always listen to your body and consult with your healthcare provider regularly throughout this process. Technology is a tool that can greatly assist in your rehab journey, but it should complement, not replace, professional medical advice and monitoring.

For Physicians –

Med City News 

 Scale for Monitoring Heart Health

Disclaimer: The information provided in this blog is for educational purposes only and should not be considered a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare providers with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read in this blog.

Recommendation: It is important to consult with your doctor or healthcare professional before making any significant changes to your diet, especially if you have a pre-existing medical condition or are taking medications. Your doctor can provide personalized guidance based on your specific health needs and help you develop a comprehensive plan for managing your blood pressure effectively. They can also monitor your progress and make adjustments as necessary to ensure your overall well-being. Remember, everyone’s health situation is unique, and professional medical advice is crucial for tailored recommendations.

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Tell me where you are in your business building and what you’re stuck on.  Let’s see if we can get you “unstuck”.  Comment below.